Executive Overview
Pre-opening market intelligence for El Tosalet Private Members Club, Javea
7 Key European Trends
| Trend | Signal | Fit |
|---|---|---|
| Post-COVID Lifestyle Shift | Wellness & community over nightlife | High |
| Wellness Integration | 72% wellness clubs report higher retention | High |
| F&B Revenue Engine | 30-40% of total club revenue | High |
| Real Estate Tie-in | 72% luxury buyers factor club access | High |
| Digital Nomad Economy | Coworking $25B global, Spain top destination | Med |
| Family Hybrid Model | Kids zones + adults-only zones | Med |
| Multi-Location Networks | Soho House 40+ venues, reciprocal access | Med |
Annual Fee Ranges by Country
Demographics — Javea & Costa Blanca
Population breakdown, nationalities, and tourism data
Residents by Nationality (Registered)
Actual figures higher — many residents do not register. Second-home owners not included.
International Tourism — Alicante Province 2024
Competitive Landscape — Javea & Costa Blanca Norte
40+ venues mapped: beach clubs, hotels, restaurants, wellness, golf, social clubs, marinas, real estate
Beach Clubs & Day Venues — Javea & Denia
Indirect Competitor| Venue | Location | Concept | Price Range | Membership? | Threat Level |
|---|---|---|---|---|---|
| LULU Beachclub | Javea / Benitatxell | Mediterranean-Japanese fusion, botanical terrace, boho-chic. Compared to Ibiza/St-Tropez pricing. | ~€90-100/pp dinner | No | Medium |
| The Beach House & Rooftop | Port de Javea | Rooftop bar, Ibiza-chic vibe, live music, sunsets. Part of Nomad Hotel Collection. 3 design studios. | Mid-High | No | Medium |
| Social Club Javea | Arenal Beach | Premium nightclub. Reopened 2025. National DJs. Network of 25+ venues in Spain. | Premium nightlife | No | Low (nightlife, no lifestyle) |
| Montgo di Bongo | Playa 1er Montanar | Legendary beach bar since the 80s. Paella, seafood. Forbes 2022 best chiringuito. | €30-40/pp | No | Low |
| Cala Bandida | Puerto de Javea | Repsol Guide 2025. Glass-walled room + terrace. Rice dishes, fideuá, non-stop service 9am-11pm. | €20-30/dish | No | Low |
| Zensa Rooftop Beach Club | Marina de Denia | Rooftop pool, Balinese beds, VIP, DJs. The closest thing to a day-club in the area. | €15-40/sunbed Mon-Thu €30-80 Saturdays Jul-Aug | No | Medium |
Hotels Boutique & Luxury — Javea & Area
Indirect / Complementary| Hotel | Location | Stars | Keys | ADR Range | Highlight |
|---|---|---|---|---|---|
| Dionis Hotel Boutique & Spa | Javea | 4* | 11 | €290-400+ | 9.6/10 Booking. The most exclusive in Javea. Spa, sea views. |
| Ritual de Terra Resort & Spa | Javea (Cala Blanca) | 4* | ~20 | €106-414 | Wellness boutique. Spa: sauna, hammam, "Well-Aging". |
| Nomad Hotel Xabia Port | Puerto Javea | 4* | 14 | €150-300 | Design hotel. Rooftop bar. Yoga/meditation app. |
| Hotel El Rodat Village & Spa | Javea (Cap de la Nao) | 4* | 42 | €120-211 | Mimbre restaurant. Spa: pool, chromotherapy, sauna. Lions Club venue. |
| Parador de Javea | Arenal | 4* | 42 | €95-141 | Paradores chain. Exotic garden, pool, beach. |
| Marriott La Sella Golf Resort | Denia / Jesus Pobre | 5* | 186 | €150-350 | 27 holes Olazabal. 3 restaurants. Spa. The most complete resort in the Valencian Community. |
| Los Limoneros Boutique | Moraira | 4* | 18 | €222-400+ | Ibiza-calm style. Pool, garden. |
| Hotel Swiss Moraira & Spa | Moraira | 4* | 36 | €177-300+ | Adults only. Spa, private jacuzzis. |
Premium Gastronomy — Michelin Stars & Repsol
Ally / Differentiator| Restaurant | Location | Stars | Chef | Menu Price |
|---|---|---|---|---|
| Quique Dacosta Restaurante | Denia | ★★★ | Quique Dacosta | €315 (Octavo) + €165-215 wine |
| BonAmb | Javea | ★★ | Alberto Ferruz | €155-185 (menus degustacion) |
| Tula | Javea | ★ | Borja Susilla | €110-130 (menus) |
| Restaurante El Rodat | Javea | Repsol | €40-70 | |
| Cala Clemence | Javea (Portitxol) | — | €40-50/pp | |
| Volta i Volta | Javea | — | €40-55/pp |
Wellness & Spa — Javea & Region
Key Competitor: SHA| Venue | Location | Concept | Price Range | Threat |
|---|---|---|---|---|
| SHA Wellness Clinic | El Albir (~40 min) | Integrative clinic 5*. 93 rooms. Longevity, detox, cell regeneration. World reference. | From €1,388/night Programmes €3,000+ | Regional reference |
| Ritual de Terra Spa | Javea | Sauna, hammam, jacuzzi, massages, aromatherapy, Well-Aging. | €106-414/night (hotel) | Medium |
| El Rodat Wellness Spa | Javea | Chromotherapy pool, Finnish sauna, Ayurvedic massage. | Guest supplement | Low |
| Javea Yoga Studio | Javea Old Town | Yoga, therapeutic massage, acupuncture, craniosacral. | €10-15/class | Low |
| Libelula Natural Therapy | Javea Old Town | Yoga, holistic health, massages. | Budget | Low |
| Elite Gym / Plaza Fitness | Javea | Conventional gyms: machines, weights, classes (spinning, pilates, combat). | Budget-Mid | Low |
| Asia Gardens Thai Spa | Finestrat (~45 min) | 5* Asian-inspired resort. 7 pools, Thai spa, yoga/tai chi. | From ~€300/night | Medium (distance) |
Golf Clubs
| Club | Holes | Green Fee | Membership |
|---|---|---|---|
| Club de Golf Javea | 9 (plays 18) | €27-40 | Shareholder (buy Les Valls S.A. shares) |
| La Sella Golf (Denia) | 27 | ~€100 | Shareholder. Olazabal design. Marriott on-site. |
| Club de Golf Ifach (Benissa) | 9 | Budget | Transferable certificates. "The most affordable in the region." |
| Altea Golf Club | 9 (plays 18) | ~€45 | Semi-private. Part of Altea Hills. |
Sailing & Marinas
| Club | Details |
|---|---|
| Club Nautico de Javea | Founded 1964. 340 berths. Pool, restaurant, bar, sailing school (free for children). Social meetings Monday 8pm. Sections: sailing, fishing, rowing, diving. |
| CBYA (Costa Blanca Yacht Association) | Meetings: 1st Monday at CN Calpe, 3rd Monday at CN Javea. |
| Club Nautico Moraira | Restaurant with harbour views. Sailing activities. |
Social Clubs & Expat Organizations
Current Demand Signal| Organization | Type | Details | Relevance |
|---|---|---|---|
| U3A Javea | Social / Cultural | ~130+ members. Birding, wine, photography, bridge, debates, excursions. Very active. | High — demonstrates community demand |
| Royal British Legion Javea | Veterans / Social | Meetings Tuesday 11am at Scallops, Arenal. Veteran support. | Medium — specific senior audience |
| RAF Association N. Costa Blanca | Veterans / Social | Meetings 2nd Monday at Las Brisas de Javea. | Medium |
| Lions Club Javea-Denia | Charity / Networking | Meetings at Hotel El Rodat. 2nd Tuesday + 4th Thursday. | High — local professional network |
| Rotary Club de Denia | Professional / Charity | Business owners and professionals. Humanitarian services. | High — target profile |
| David Ferrer Tennis Club | Sport / Social | Premium tennis club. Attracts young players from across Spain. | Medium |
| Javea Bowls Club | Sport / Social | Private green. Regular social play. | Low |
| Art Centre Association Javea | Cultural | Two equipped studios, art classes. | Medium |
| Costa Blanca Walkers | Sport / Social | Organised excursions: coastal and mountain hiking. | Low |
| Amateur Dramatics + Male Voice Choir | Cultural | Active drama groups and choir. | Low |
Premium Developments with Amenities
Residential-Club Model| Development | Location | Concept | Amenities | Threat Level |
|---|---|---|---|---|
| Cumbre del Sol | Benitachell (entre Javea y Moraira) | Macro-development: 3.7M sqm, 13 residential zones. Developer: VAPF Group. | Wellness (indoor pool, gym, hammam, sauna, panoramic infinity pool), Padel Club (tournaments), restaurant, Lady Elizabeth international school, hiking trails, water sports. | Medium — requires property purchase |
| Altea Hills | Altea | Gated residential resort with 24h security. SH Altea Hills Hotel. | 5* hotel, tennis & padel club, exclusive spa, Don Cayo golf, Greenwich Sports marina. | Media — requiere compra de propiedad |
Real Estate Market Data — Javea 2025
Key Difference
Competitive Positioning Matrix
| Competitor | Social | F&B | Wellness | Accommodation | Membership | Threat |
|---|---|---|---|---|---|---|
| Beach Clubs (LULU, Zensa, etc.) | No | Low | ||||
| Hotels Boutique (Dionis, Ritual, Nomad) | No | Medium | ||||
| Restaurantes Michelin (BonAmb, Tula) | No | Low | ||||
| SHA Wellness Clinic | Loyalty | Medium (distance + price) | ||||
| Golf Clubs (Javea, La Sella, Ifach) | Yes | Low (sport-specific) | ||||
| Club Nautico Javea | Yes | Low (sailing only) | ||||
| Clubs Sociales (U3A, Lions, RBL) | Informal | Low (no own space) | ||||
| Cumbre del Sol / Altea Hills | Residential | Medium (requires purchase) | ||||
| EL TOSALET | Si | — |
European Club Benchmark
35+ clubs across 6 countries — membership fees, models and positioning
Spain
UK
Netherlands
Germany
Switzerland
Italy
Spain — Mediterranean Coast
Home Market| Club | Location | Type | Annual Fee | Model |
|---|---|---|---|---|
| Puente Romano Owner's Club | Marbella | Lifestyle / Beach | By invitation | Must reside in Marbella. Access: Cipriani, Nobu, Six Senses |
| Nikki Beach Marbella | Marbella | Day Beach Club | €330-750/day | No annual membership. Daily bed reservation. |
| La Zagaleta | Marbella | Residential / Golf | €11,000/yr | Tied to property ownership |
| Finca Cortesin Beach Club | Marbella | Hotel / Members | By application | 6,000m2, infinity pool 35m |
| Design Hills D&G | Marbella | Residential / Social | Incl. w/ property | Private club: cinema, cigar cellar, bar |
| Es Raco d'Arta | Mallorca | Boutique Hotel / Wellness | ~€455/night | Design Hotels / Bonvoy. Michelin Key. 34 keys. |
| Club de Mar | Mallorca | Yacht Club | By application | 500+ berths, 50+ years history |
| Aethos Members' Club | Mallorca | Lifestyle / Hotel | By application | Global network |
| Soho House Barcelona | Barcelona | Creative / Social | €2,800/yr | Under 27: €1,400. Every House: €3,300 |
United Kingdom
Key Reference Market| Club | Annual | Joining | Notes |
|---|---|---|---|
| Annabel's (Birley) | £3,250 | £1,750 | Joint £5,750. Under-35: £1,750. Referral required. |
| 5 Hertford Street | £1,800-3,750 | £1,850 | Ultra-exclusive, invitation only |
| Soho House London | £1,950 | £550 | Every House £3,800. Under 27: 50% off. 40+ venues. |
| Ned's Club | £3,465 | £1,000 | Under 30: £2,200. Ned Friends: £250/yr |
| Home House | £2,250 | N/D | Under 35: £1,450. Overseas: £1,450 |
| The Arts Club | £3,200 | £1,600 | Mayfair, art-focused |
| The Groucho Club | £950 | £250 | Soho, creative industries |
| The Curtain | £1,000 | £250 | Shoreditch, younger demo |
Netherlands
| Club | Type | Fees |
|---|---|---|
| Soho House Amsterdam | Creative / Social | Local ~€2,500/yr. Every House €3,300+ |
| Koninklijke IGC | Business / Social (historic) | By application. 200+ lectures/yr |
| A'dam&co | Creative (music, art, design) | €42/yr + €15 joining |
| The Cover Amsterdam | Lifestyle / Wellbeing | Opening soon. TBC. |
| The Harbour Club | Sports / Social | Multiple venues. Not disclosed. |
Germany
| Club | City | Annual Fee | Notes |
|---|---|---|---|
| Industrieclub Dusseldorf | Dusseldorf | €450/yr | Founded 1912. 1,200 members. DAX CEOs. 3 sponsors required. |
| The Heart House | Munich | €1,000/yr | €200 admission fee |
| Berlin Capital Club | Berlin | Not disclosed | 1,600 members. 7th floor Hilton Gendarmenmarkt. |
| China Club Berlin | Berlin | By inquiry | Brandenburg Gate. International membership. |
| Uberseeclub | Hamburg | Not disclosed | 2,300 members. Historic Jungfernstieg. |
Switzerland
| Club | City | Annual Fee | Notes |
|---|---|---|---|
| Club Baur au Lac | Zurich | Set by committee | Founded 1970. Overseas & Evening rates. 2 sponsors (2+ yrs). |
| Club zum Rennweg | Zurich | ~CHF 10,000+ | Ultra-premium |
| Cercle de la Terrasse | Geneva | Not disclosed | Founded 1754. Oldest continuous social club in Switzerland. |
Italy & Monaco
| Club | Location | Annual Fee | Notes |
|---|---|---|---|
| Casa Cipriani Milano | Milan | ~€4,000/yr | Global Lifetime by invitation (single payment, all locations) |
| The Clubino | Milan | Not disclosed | Ultra-exclusive. No phones, no bags. Financial elite. |
| Yacht Club de Monaco | Monaco | €4,900 / €7,900 couple | 2,500 members from 73 nations |
| La Fontelina | Capri | €200 min/day | Day use only, no annual membership |
| Nikki Beach Costa Smeralda | Sardinia | Premium day use | Access by private yacht/shuttle only |
Case Study: Es Raco d'Arta
Mallorca — Luxury wellness retreat & Design Hotels member. Key reference for El Tosalet.
Property Profile
Michelin Key| Concept | Luxury wellness retreat (adults only 14+). "Not a hotel, a destination for transformation." |
| Founders | Jaume Danus (builder) + Antoni Esteva (architect). First-time hoteliers — parallel to JB Group. |
| Positioning | Purist luxury: sustainability, nature, design, local gastronomy. No ostentation. |
| Wellness | Watsu (water shiatsu, signature), hammam, sauna, yoga, meditation, indoor pool |
| F&B | Beni Axir restaurant (farm-to-table). Organic garden, 14 acres vineyards, 4M+ bees |
| Awards | Michelin Key • Conde Nast Hot List 2021 • Conde Nast Gold List • Mr & Mrs Smith |
Lessons for El Tosalet
Membership Tiers
Proposed pricing architecture based on European benchmark of 35+ clubs
- First 50 members only
- Annual rate locked for life
- Priority access all facilities
- Naming recognition
- +2 guest passes/month
- Exclusive Founder events
- Full club access
- Wellness & spa facilities
- F&B reservations priority
- 1 guest pass/month
- Member events program
- Ref: Soho House €2,800
- 1.5x individual rate
- Same address required
- Both full access
- 2 guest passes/month
- Ref: Annabel's joint £5,750
- ~2x individual rate
- Includes children under 18
- Family zone access
- Kids programming
- 3 guest passes/month
- ~55% discount
- Full access
- 1 guest pass/month
- Ref: Soho House 50% off U27
- Ref: Annabel's 46% off U35
- 60% of standard rate
- For non-Spanish residents
- Holiday home owners
- Ref: Home House £1,450 overseas
- Ref: Club Baur au Lac overseas rate
- 3x individual rate
- 3 named designees
- Guest privileges
- Event hosting priority
- Branding opportunities
Day Pass & Guest Fees
| Concept | Proposed Fee | European Reference |
|---|---|---|
| Guest Day Pass (with member) | €50/visit | UK clubs £15-50 |
| Non-Member Day Experience | €150-250/day | Nikki Beach €330-750 | Capri €100-200 |
| Spa / Wellness Day | €100-200 | Premium wellness market standard |
Members Pipeline
Projected membership composition — Year 1 target: 150 members
Projected Member Mix by Tier
Projected Member Nationality
Sample Members Pipeline
Illustrative| Member | Nationality | Tier | Status | Joining Fee | Annual | Source | |
|---|---|---|---|---|---|---|---|
JB | Jessica Bataille | FR/ES | Founder | Founder | €5,000 | €2,000 | Internal |
JC | Jean Clauteaux | FR/ES | Founder | Founder | €5,000 | €2,000 | Internal |
TW | Thomas Whitfield | UK | Individual | Pipeline | €2,000 | €2,500 | Expat network |
MvG | Maarten van Gelderen | NL | Couple | Pipeline | €3,000 | €3,800 | Dutch community |
KS | Klaus Schneider | DE/CH | Overseas | Pipeline | €1,500 | €1,500 | Second home owner |
AR | Artisan Retreats SL | ES | Corporate | Pipeline | €5,000 | €7,500 | Local business |
SL | Sophie Laurent | BE | Under 30 | Pipeline | €1,000 | €1,400 | Social media |
PH | The Petersson-Holme Family | SE | Family | Pipeline | €3,500 | €4,500 | Scandinavian network |
Design Hotels × Marriott Bonvoy
Strategic affiliation proposal for global distribution and brand positioning
Selection Criteria vs El Tosalet Fit
| Criterion | What They Evaluate | Fit |
|---|---|---|
| Originality | The "irrefutable thing" making it unique | First club CBN |
| Local Integration | Connection to community and place | Javea, international community |
| Strong Identity | Clear, authentic point of view | Jessica Bataille brand |
| Cultural Programming | Experiences, events, art | Programmable |
| Environmental Resp. | Sustainability, eco impact | To develop |
| Architecture & Design | Design quality | JB core competency |
| People Behind It | Founders' vision & commitment | JB track record |
Benefits for El Tosalet
| Distribution | Marriott.com booking engine + Bonvoy loyalty (160M+ members) |
| Revenue Mgmt | Dynamic pricing and yield management support |
| Marketing | Brand mgmt, PR, social media, content, "The Studio" creative agency |
| Sales B2B | Marriott's international sales network |
| Launch Campaign | Global launch campaign for new member properties |
| Community | 300+ independent hoteliers network, consulting, knowledge sharing |
Economic Model
| Concept | Detail |
|---|---|
| Annual Membership Fee | Individually negotiated. Est. €15,000-30,000/yr |
| Booking Commission | 15% on travel professional channel bookings |
| A La Carte Services | Marketing, PR, branding — additional fees |
| Bonvoy for Guests | 10 points per $1 spent. Free Night Awards. Elite benefits. |
Competition in Alicante Province
Affiliation Roadmap
Q2 2026 — Concept Definition
Define accommodation component (8-15 keys min). Develop brand narrative, sustainability plan, cultural programming concept. Prepare renders and mood boards.
Q3 2026 — Pre-Application
Informal contact with Design Hotels via web form or Marriott network. Present vision, renders, and team credentials. Gauge initial interest.
Q4 2026 — Formal Application
Complete application at designhotels.com. Include: concept, floor plans, brand identity, founding team, sustainability commitment.
Q1 2027 — Evaluation
Design Hotels selection process (~5% acceptance rate). Possible on-site evaluation visit. Committee review.
Pre-Opening — Onboarding
Systems integration (Marriott PMS), staff training, global launch campaign, Bonvoy activation.
Revenue Model
Year 1 projection — conservative scenario
Revenue Breakdown Year 1
| Revenue Stream | Hypothesis | Amount | % Total |
|---|---|---|---|
| Founder Members | 50 × €5,000 joining + €2,000 annual | €350,000 | 22% |
| Standard Members | 100 mixed tiers × avg €2,200 joining + €2,500 annual | €470,000 | 29% |
| F&B Revenue | 150 members × €1,250 avg additional spend | €187,500 | 12% |
| Day Passes / Events | 1,000 passes × €150 avg | €150,000 | 9% |
| Accommodation (Design Hotels) | 10 keys × 60% occ. × €300 ADR × 250 nights | €450,000 | 28% |
| TOTAL YEAR 1 | €1,607,500 | 100% |
Outlook & Trends by JJ
Curated intelligence: wellness real estate, longevity economy, new business models and the global "members-only mania"
The question is no longer whether travellers want to feel good on holiday, but whether they can live that way all year round.
Wellness Real Estate Trend — 2026
Megatrend: Wellness Real Estate — The Next Frontier of Luxury
$584B → $1.1TGrowth by Region (2024)
What Luxury Buyers Want in 2026
| Air purification | HEPA systems integrated into the construction |
| Circadian lighting | Light that respects biological rhythms. Better sleep, better cognition. |
| Advanced water filtration | Alkaline water, free of contaminants |
| Recovery suites | Infrared sauna, cryotherapy, hyperbaric chambers |
| Proximity to nature | Biophilic design, organic materials, outdoor orientation |
| Passive diagnostics | Smart toilets, biomarker mirrors, health AI |
| Low EMF | Low-EMF construction, natural materials |
Press: El Pais Semanal — "Members Only"
January 2026"The rise of private clubs in major cities around the world speaks to the willingness of some to pay for segregation and, ultimately, to feel unique and slightly superior to the rest."
— Karelia Vazquez, El Pais Semanal, January 2026
Key Article Takeaways
| Madrid "members-only mania" | In January 2026, "everyone who thinks they are someone in Madrid is on a waiting list to be admitted to a private club". Club Metropolis (Gran Via, Grupo Paraguas) sold out before opening. Vega Members Club (Lagasca 88, 1,000m2, by Lazaro Rosa-Violan). The Library (Serrano). Forbes House (Almagro, since 2024). |
| "Londonization" of Madrid | David Moralejo (Conde Nast Traveler editor): "It is one of the consequences of the Miamization and Londonization of Madrid, driven by the growth of expatriates and exiles with very high socioeconomic profiles who want exclusive places to socialize." |
| London: 133 catalogued clubs | Seth Alexander Thevoz catalogues 133 clubs in London, Clubland (2025): 55 "traditional" and 78 "post-1985." "Most of the new ones are post-2015, or even post-2022. A dozen are being created right now." |
| Post-COVID = driver | "Clubs have sprouted thanks to two post-pandemic circumstances: the loss of third spaces, and the abundance of empty buildings." Remote work created a 'monster': the well-paid executive hungry for social life. |
| Forbes House Madrid | Andres Rodriguez (Forbes Spain): "A club is not always a home and we want to enhance the family component." Argument: "If you don't belong to Forbes House, you're losing money." 60% of GGA Partners clubs report membership increases since 2022. |
| Scarcity = value | Diana Kendall (Members Only): "Thanks to the climate of scarcity, members see their club as a scarce asset, within reach of only a few." Soho House (180,000 members) had to rethink its strategy to "return to mystery." |
| "Social capital that money can't buy" | What remains well protected is "social capital that money can't buy: the networks woven in an atmosphere of trust." |
Costa Blanca: "The New Ibiza"
Market Repositioning
"Discover why Javea, Spain's hidden coastal gem between Valencia and Alicante, is fast becoming the new Ibiza."
— Wander-Lust Travel Guide
- Laid-back luxury — "chic without the party reputation of Ibiza"
- Javea is the closest mainland point to Ibiza (~2h by boat)
- Costa Blanca mentioned alongside Marbella and Ibiza as a luxury destination
- Competitive pricing: same quality at lower cost than Marbella/Ibiza
- 300+ days of sunshine, health-beneficial microclimate (UNESCO)
- Investment from UK, Germany, Scandinavia growing
- Average vacation rental occupancy: 70-80%
Why Costa Blanca Now
| Gastronomy | 6 Michelin stars in Javea+Denia. 12 Repsol restaurants in Javea. |
| Nature | Montgo, pristine coves, hiking, 300+ days of sunshine. |
| Connectivity | Alicante airport 1h. Valencia 1.5h. Barcelona 5h. Madrid 4h. |
| Community | 47% expats = existing social infrastructure. |
| Price/m2 | €3,958/m2 vs Marbella €4,500-6,000+ vs Ibiza €6,000-10,000+ |
| Growth | +18.79% annual real estate value growth. Trend accelerating. |
— Horizon Properties Analysis, 2025
Modelo: "Maison Mute" — @dagmargarcia
Business Model Blueprint▶ Video: @dagmargarcia — Maison Mute business model · View on Instagram
"No venderia habitaciones, venderia optimizacion y estatus. El modelo tradicional de hoteles esta completamente roto."
Key Model Points
| Revenue Stream | % Revenue | Concept |
|---|---|---|
| Hotel Boutique | 30% | Only 2 rooms. Extreme exclusivity. €800/night. High ticket, low occupancy needed. |
| Private Members Club | 40% | 200-350 annual memberships. Access: coworking, spa, matcha bar. Recurring revenue rain or shine. |
| B2B Strategy | 15% | Corporate retreats, team buildings, private events. |
| "Shoppable Hotel" | 15% | Physical e-commerce: candles, sheets, robes, mattresses with QR. The hotel as a profitable showroom. |
Marketing Strategy
| Drop & Scarcity | 0 ads on Booking/Expedia (cheapens brand). Calendar open only X times/year. When full, it closes. Generates FOMO. |
| UGC by Design | Spaces with perfect light for TikTok/photos. The hotel becomes organic content. |
| Influencer Seeding | Pre-opening: 5 top creators / target CEOs free for 1 week. They document the retreat. At opening, waitlist full. |
| Core Concept | "Soho House but focused on absolute rest, mental health, not partying. A sanctuary of dopamine detox and biohacking." |
Modelo: "The Social Club" — @danielsan
Community Model▶ Video: @danielsan — The Social Club model · View on Instagram
"If I had to build a new gym today, I wouldn't build a gym. I'd build a social club. The gym of the future isn't even a gym."
Key Takeaways
| Core thesis | "Instead of selling the thing people don't want to buy, sell the thing 90% of people DO want: community, inclusion, a place to work." Fitness is the vehicle, not the product. |
| 3 Club Pillars | 1. Coworking (entrepreneurs, reuniones con clientes, write-off fiscal) + 2. Hot tub & cold plunge (recovery post-workout) + 3. Coffee bar premium (comida sana, snacks, cafe). A "second place" for people. |
| Business model | Sell community membership, not "machine access". More affiliates, more retention, higher lifetime value. |
| Key insight | "You're providing a second place people can go to." — The third space concept (neither home nor work) as the main value proposition. |
Local Reference: Calderona Wellness — Betera, Valencia
40 min from Javea| Concept | 4* superior hotel + integrated health centre. Holistic wellness: body-mind. Renovated 2025. |
| Location | Betera, Valencia (20 min from Valencia city) |
| Rooms | 42 rooms |
| Fitness | Gym Technogym, entrenamiento personalizado |
| Padel | 15 courts (8 covered), Gaby Reca academy, tournaments |
| Medical | Tekderma Wellness: dermatology, plastic surgery, gynaecology, nutrition, longevity programs, physiotherapy, sports medicine |
| Spa | Wellness circuit, massages, therapeutic treatments |
| F&B | Mediterranean restaurant, local produce |
Lesson for El Tosalet
2. Its padel component (15 courts) is a massive differentiator — El Tosalet should consider padel as a social anchor activity.
3. The integration of aesthetic medicine + longevity programmes within a 4* hotel confirms the hospitality-health convergence.
4. Calderona has no membership or social club component. It is purely hotel-based. El Tosalet can go one step further.
Global References: Aspirational Models
Curated by Sara Gigante☍ Instagram Sources| Project | Location | Concept | Key Data | Lesson for El Tosalet |
|---|---|---|---|---|
| Rawland Hotel & Residences ☍ @rawlandresort |
Sierra Cortina, Villajoyosa/Benidorm Costa Blanca |
"Barefoot Luxury." Hotel + branded residences + wellness + sport. Developer: Caledonian (facturacion €90M, portfolio €500M). Arquitecto: Marcio Kogan (Studio MK27). Caledonian's first foray into hospitality. | Launch Q1 2026. Same team as St. Regis Branded Residences at Finca Cortesin (Malaga). | Potential direct competitor in Costa Blanca. Large-capital project. But pure residential model (no members club). Market validation: Caledonian sees the potential of Costa Blanca. |
| Kaya Grounds ☍ @kayagrounds |
Azenhas do Mar, Sintra, Portugal (40 min de Lisboa) |
Retreat sanctuary + 17 apartamentos en propiedad + resort 60 rooms. "A home for transformation." Principios: transformacion, wholeness, consciencia, stewardship, comunidad. Fundador: Thijs Haselhoff. | Resort abre 2027-28. 17 apts comprables. Spa: biopools, saunas, hammam, cold plunge. Farm-to-table "Organika." Artist residencies €190-250/semana. | Aspirational model: retreat + owned residences + cultural programming. Protected natural park. Sustainable construction. El Tosalet can adopt the model of purchasable apartments with club access. |
| Flamingo Estate ☍ @flamingoestate |
Eagle Rock, Los Angeles, USA | Lifestyle brand + 7-acre estate. De vender cajas de fruta durante COVID a marca de ~$50M revenue. Productos: velas ($60), aceite oliva ($65), miel celebrity ($250), jabones, cremas. Fundador: Richard Christiansen (ex-Chandelier Creative, Hermes, Cartier). | Membership: $98/ano (shipping gratis, early access, seasonal gifts). 2,000 farm boxes/semana. 350 boutiques. 125+ granjas regenerativas. Oprah's Favorite Things. | "Shoppable estate" model: monetise the lifestyle as a product brand. El Tosalet can create a branded product line (candles, oils, textiles) sellable online. The estate as showroom. |
| Concept | Wellness lifestyle studio. 4 pillars: "Designed spaces. Purposeful movement. Community with soul. Honest food & beverages." |
| Location | Javea (exact address not published). Web: rodeostudios.eu |
| Founders | Fleur Vanfleteren + Katrien De Neve (ex-EY) + Amaury. Equipo belga. |
| Offerings | Yoga, Reformer Pilates, HIIT, cycling, functional training + F&B saludable |
| Status | "Launching soon" — pre-launch mode. Active on Instagram, TikTok, LinkedIn. |
| Pricing | Not yet published. |
| Languages | English + French (consistent with Belgian founders) |
2026 Counter-Trend: "Longevity With Soul"
Global Wellness Summit"Longevity is no longer a service you visit — it is a lifestyle you inhabit. And the home is becoming the most powerful longevity tool of all."
— Global Wellness Institute, 2026
"Real change does not happen on holiday. It happens on a Tuesday, in your kitchen, in your bedroom, in the place where you live."
— Beth McGroarty, GWI
Emerging Trend: Longevity Residences
New real estate category: homes designed to actively extend healthy life expectancy.
| Feature | Detail |
|---|---|
| Red light panels | Cell regeneration, anti-ageing |
| Hyperbaric chambers | Recovery, oxygenation |
| Cryotherapy | Inflammation, recovery, immunity |
| Passive diagnostics | Smart toilets, biomarker mirrors |
| Circadian lighting | Programmable LEDs by time of day |
| Low-EMF construction | Natural materials, low radiation |
| IA de salud | Integrated home tracking |
Counter-trend 2026: Backlash against over-optimisation. "Longevity with soul" — the question is not just "how long will I live" but "what will I live for". El Tosalet can position itself here: wellbeing with soul, not with data sheets.
Synthesis: 7 Investment Theses for El Tosalet
by JJ| # | Thesis | Evidence | Source |
|---|---|---|---|
| 1 | Wellness real estate is the fastest-growing sector of the global wellness economy | $584B (2024) → $1.1T (2029). Europe growing 22.4% annually — the fastest major market. | Global Wellness Institute |
| 2 | The "members-only mania" is a global phenomenon validated by mainstream press | NYT coined "members-only mania". El Pais Semanal confirms Madrid has surrendered to the model. 133 clubs catalogued in London alone. A dozen being created now. | El Pais Semanal, NYT, Seth Thevoz |
| 3 | The hybrid hotel + members club model is more resilient than the pure hotel | 40% recurring revenue via memberships eliminates seasonality and OTA dependence. "Don't sell rooms, sell optimisation." | @dagmargarcia (Maison Mute) |
| 4 | The real product is not the space but the community | "The gym of the future isn't even a gym." 90% of people want community, inclusion, a place of their own. Javea's 14,000+ expats don't have one. | @danielsan |
| 5 | Costa Blanca is repositioning itself as Europe's "new luxury hub" | "The new Ibiza." Competitive pricing vs Marbella/Ibiza. +18.79% property growth. 300+ days sun. 6 Michelin stars. | Wander-Lust, Horizon Properties |
| 6 | The hospitality-longevity convergence creates a new real estate category | Longevity residences, integrated biohacking, low-EMF construction. "The home as a longevity tool." | Global Wellness Summit 2026 |
| 7 | Scarcity and curation are the real value generators | "Thanks to the scarcity climate, members see their club as a scarce asset." Social capital > financial capital. Soho House had to limit to "return to mystery." | Diana Kendall, El Pais |
Conclusion by JJ: El Tosalet is not a hotel project. It is a community, wellness and real estate project that simultaneously surfs the 3 most powerful market megatrends: the longevity economy ($1.1T by 2029), the global members-only mania, and the repositioning of Costa Blanca as a European luxury hub. The timing is now. The place is Javea. The team is Jessica Bataille Group.
Trend Mapping — El Tosalet vs Europa
Alignment of the El Tosalet concept with the 12 macro-trends in the European private members club sector
Strategic Alignment Radar
12 DimensionsScore Card — 12 Dimensions
| Dimension | Tosalet | EU Avg | Gap |
|---|---|---|---|
| Wellness Integration | 9/10 | 8/10 | +1 |
| F&B Premium | 9/10 | 8/10 | +1 |
| Architecture & Design | 10/10 | 7/10 | +3 |
| Sustainability / ESG | 9/10 | 6/10 | +3 |
| Community Building | 8/10 | 7/10 | +1 |
| Cultural Programming | 8/10 | 6/10 | +2 |
| Real Estate Synergy | 9/10 | 5/10 | +4 |
| Digital Nomad / Remote | 6/10 | 5/10 | +1 |
| Family Model | 6/10 | 5/10 | +1 |
| Multi-Location Network | 5/10 | 6/10 | -1 |
| Exclusivity / Curation | 8/10 | 7/10 | +1 |
| Post-COVID Lifestyle | 10/10 | 7/10 | +3 |
| AVERAGE | 8.1/10 | 6.4/10 | +1.7 |
Detailed Mapping: 12 European Trends vs El Tosalet
Positioning Map — Price vs Integration
Gap Analysis & Opportunities
Competitive Advantages (where Tosalet > EU Avg)
| Design (+3) | Jessica Bataille = recognised design brand. Core competency. No local club has design DNA. |
| Sustainability (+3) | Potential to build from scratch with ESG criteria. Es Raco as model. Design Hotels values it. |
| Lifestyle Shift (+3) | Javea IS the lifestyle destination par excellence. Expat population seeks exactly this. Zero commute noise. |
| Real Estate (+4) | Largest positive gap. Javea property market +18.79% annual. Club amplifies value across the entire area. |
Areas to Develop
| Digital/Remote (6) | Include coworking zone, fibre optics, meeting rooms. Monthly "Work Member" tier at €150/month. Attracts 30-45. |
| Family (6) | Family tier + summer kids zone. Not fully adults-only. Open NL/UK family market. |
Gaps to Mitigate
| Multi-Location (-1) | Solution: Design Hotels/Bonvoy gives access to 300+ properties. Phase 2: reciprocal agreements with 2-3 clubs in London/Amsterdam. |
Trend Maturity — Lifecycle
Where each trend is in its cycle| Trend | Phase | Maturity | Window for El Tosalet | Timing |
|---|---|---|---|---|
| Post-COVID Lifestyle Shift | Mainstream | Consolidated trend. Enter now = surf the wave, not anticipate it. | Now | |
| Wellness Integration | Mainstream | Basic expectation. Not including it would be a mistake. Differentiate on quality. | Now | |
| F&B as Revenue Engine | Mainstream | Proven model (30-40% revenue). Area with 6 Michelin stars = available talent. | Now | |
| Real Estate Tie-in | Growth | Javea +18.79% annual. Enormous first-mover premium. Local estate agents will be natural allies. | Now | |
| Sustainability / ESG | Growth | Growing requirement. Design Hotels demands it. Building from scratch = advantage vs retrofit. | Now | |
| Cultural Programming | Growth | Key differentiator vs hotel with bar. Active cultural ecosystem in Javea facilitates programming. | Now | |
| Exclusivity & Curation | Mainstream | Essential. Waitlists and sponsors create value perception. Founders programme = urgency. | Now | |
| Community Building | Mainstream | 14,000+ expats with no social hub of their own. Proven demand (U3A, Lions, etc.). El Tosalet centralises. | Now | |
| Digital Nomad / Coworking | Growth | Rising trend but not core. Coworking zone as add-on. Optional monthly "Work" tier. | Phase 2 | |
| Family Hybrid | Emerging | Emerging model (Jesse's House London). Family tier from day 1, summer kids zone. Don't over-invest. | Phase 2 | |
| Multi-Location Network | Mainstream | Dominated by Soho House, Aethos. El Tosalet cannot compete on scale. Solution: Bonvoy + reciprocals. | Phase 2-3 | |
| Design-Driven Identity | Growth | Absolute advantage JB Group. No local competitor with design DNA. 60% Design Hotels members = first-timers. | Now |
JBG Vision Statement
Building the Mediterranean's First Physical Platform — Avenida Alicante · Tosalet Health Club · Javea Ecosystem
01 Who We Are
Jessica Bataille Group is a lifestyle, communication, and design company built over 30 years around a single conviction: the future of luxury is not a product — it is a platform. Not a virtual one, but a physical one. One made of streets, buildings, services, culture, and community rather than screens, followers, and algorithms.
Our practice spans architecture, interior design, residential development, asset management, lifestyle services, and operational technology. Over three decades, these disciplines have evolved from separate offerings into a single integrated system.
Our philosophical home is La Albarda — a garden and estate in Javea that has shaped our understanding of health, materials, nature, and the kind of life worth building. Everything we create extends from that foundation.
02 The Insight: Physical Platforms Are the New Digital Platforms
The last decade was defined by virtual platforms — digital spaces with users, followers, content, and community built entirely online. The next decade will be defined by their physical equivalents: places with the same structural logic but existing in the real world, with real texture, real relationships, and real permanence.
| Platform Element | Physical Equivalent |
|---|---|
| A clear identity | That people want to belong to — not just visit |
| Curated community | Contributors, not just consumers |
| Continuous animation | Events, culture, services, encounters that keep the platform alive |
| Network effects | The more people join, the more valuable it becomes for everyone |
| The right people | Honest, driven, genuinely committed to making something real happen |
Javea is our platform. Avenida Alicante is its spine. And we have spent 30 years building it, node by node, relationship by relationship, building by building.
03 The Ecosystem: 30 Years in the Making — The Orbital System
7 LayersWhat we have built in Javea is not a portfolio of projects. It is an orbital system — a living ecosystem structured in concentric layers around the Jessica Bataille brand and philosophy.
| Layer | Content | Function |
|---|---|---|
| Center | Brand · Creative leadership · Design philosophy | Identity and direction |
| Atelier | Architecture · Interior design · Project management · Execution | Creation and delivery |
| Platform | Real estate assets · Investment vehicles · SPVs · Capital | Financial engine |
| Territory | Javea as a structural asset, not merely a location | Physical foundation |
| Community | Clients · Investors · Partners · Collaborators | Network and demand |
| Ecosystem | Trades · Suppliers · Institutions · Local intelligence | Operational fabric |
"When we open a new project, we do not go to market. We go to our community. The waitlists are already there."
04 Avenida Alicante: The Spine of the Platform
Avenida Alicante — the historic main street of Javea's old town — is the physical spine of our urban ecosystem. We have acquired four to six buildings on this street, including rear plots that expand development potential with pools, gardens, and outdoor living spaces.
"What does this street actually need? What services, what concepts, what presences would make Avenida Alicante genuinely essential to Javea's daily life?"
The Integrated Program
| Residential | High-standing apartments on upper floors (10-11 units/building). Entry point €700K-€900K. Majority pre-sold. |
| Ground-floor services | Spa, cafe, cultural concepts including a bookshop. Spaces that serve the neighborhood, animate the street. |
| Corporate HQ | New group headquarters. A location that is itself a statement of identity. |
| Mobility | An acquired parking structure solving residents' practical needs. Community infrastructure. |
| New construction | Demolition permit obtained for a plot. New-build to full JBG code: natural materials, refined finishes. |
The Precedent: Lola
05 Tosalet Health Club: The Platform's Social Infrastructure
32,700 m²At the western edge of Javea's urban fabric, on a 32,700 m² site, sits the Tosalet — a former private club created in 1967 by Dona Julia, one of Spain's first female entrepreneurs. The original concept was visionary: a compound model combining residential community, social club, and selective membership.
"The secret of this kind of business is your community. A club was opened just to open a club, with no connection to the community. That was the reason for its failure."
The Physical Asset & Functional Program
| Zone | Program | Access |
|---|---|---|
| Social / Public | Restaurants · Bars · Event & conference space · Co-working · Consecrated chapel | Open access with right of entry. Separate entrance. |
| Private / Members | Spa · Gym · Pools · Tennis & padel · Designed gardens (Enrique Montoliu) | Membership required. Original 1967 DNA. |
| Bungalows (56 units) | Reset spaces: detox · sleep recovery · longevity programs. Ref: Forestis (Dolomites), So Farmhouse (Ibiza). | Members only. Hybrid branded residence model. |
Why This Club Is Different: The Community Already Exists
Every club that opens from zero faces the same fundamental challenge: the emptiness of the first day. Tosalet does not face this challenge.
The 25,000-person ecosystem built over 30 years is already there. Active investment clusters. Named individuals with demonstrated capital and demonstrated loyalty.
06 The Market Context: Why Now
5 Structural Forces| Force | Evidence |
|---|---|
| Javea demographic shift | International permanent residents: 43% (2019) → 47% (2025). Dutch fiscal legislation pushes capital toward the Mediterranean. |
| The 10,000-home reform market | ~10,000 homes in Javea require full renovation, most built in the 1960-70s. Typical budget: €600K-€800K reform + premium materials. JBG is already the dominant operator. |
| Luxury brand movement | Major luxury groups moving toward authentic Mediterranean towns with boutique concepts. Saint-Tropez is the archetype. |
| Private club boom | Wave of new private members' clubs across Madrid (Club Metropolis, Matador, Vega PMC, Forbes House). London: 133 catalogued. |
| Zero international operators | Confirmed by EY Parthenon's market analysis. Hospitality and wellness supply in Javea: entirely local, small-scale, unbranded. |
07 The Service Culture
We are, above all, a service culture company. Not in the conventional hospitality sense — in the deeper sense that genuine service is an expression of respect, of intelligence applied to another person's life, of care made operational.
- ▶ Connecting the right vintage car specialist to a collector's Porsche
- ▶ Navigating municipal permits for an international investor's development
- ▶ Knowing which restaurant table to book for which conversation
- ▶ Managing a home in Javea remotely from a single Slack channel
- ▶ Providing access to deal flow, investment opportunities, and the right local advisors
- ▶ Being the trusted local partner for someone who is not yet local — but wants to be
08 The Philosophy: Surfaces as Health, Materials as Values
The surfaces matter. The materials matter. The way a floor feels underfoot, the quality of light through a window, the smell of a garden in the morning — these are not decorative considerations. They are expressions of a philosophy of health, of living well, of treating the physical environment as a direct contributor to human flourishing.
Javea is not just a place of luxury. It is a platform for a new way of living — more organic, more community-driven, more deliberately connected to health, nature, and meaning. That is what we have always built. That is what we are now scaling.
09 What We Are Building — and Why It Matters
We are building the social, cultural, and physical infrastructure for a Mediterranean community that is wealthy, internationally mobile, health-conscious, intellectually curious, and deeply rooted in a place they have chosen deliberately.
We are NOT building:
- A hotel
- An apartment complex
- A gym with a spa
- A timeshare operation
- A conventional real estate portfolio
We ARE building:
- A physical platform with 30 years of relational capital behind it
- The social infrastructure of an international Mediterranean community
- A model that proves physical platforms can do what digital ones cannot
- A legacy project for Javea and for the people who call it home
- A living ecosystem that grows more valuable the more people join it
10 What We Are Looking For
To build this well, we need the right people around us. Not just professionals — people of genuine quality: honest, driven, capable of holding a long-term vision and making it real, day by day, in the thousands of decisions that no document can anticipate.
"We are building the social and physical infrastructure of a Mediterranean community that deserves to exist — and that, in many ways, already does. We are looking for those who want to build it with us."
Jessica Bataille Group · BE LOCAL — Mediterranean Platform with International Standards
JBG Strategic Memo
Tosalet as Territorial Platform — Lessons from Es Raco d'Arta and the Integrated Retreat Model
Jessica Bataille Group — Internal Strategic Memo
Tosalet as Territorial Platform
Lessons from Es Raco d'Arta and the Integrated Retreat Model for the JB Ecosystem in Javea
Jessica & Jean
Confidential
February 2026
Strategic draft v1.0
01 Executive Summary
Es Raco d'Arta (Mallorca) is a 5-star retreat created by two friends — an architect and a builder — who acquired an abandoned 13th-century estate and transformed it into an internationally recognised wellness and design destination. No external investor, no hotel operator, no franchise. Today it is affiliated with Design Hotels (Marriott Bonvoy) for global distribution, while ownership, management, and creative direction remain 100% with the founders.
"Tosalet can be the Es Raco of the Costa Blanca — but with structural advantages that Mallorca does not have: an existing business ecosystem, an active client community, and a platform vision that transcends the concept of a hotel."
02 Anatomy of Es Raco d'Arta: What Works
4 Lessons1. Creator = Owner
Antoni Esteva (architect) and Jaume Danus (builder) purchased the estate together as friends. No fund behind it, no external management company, no separation between ownership and creative vision.
2. Product as Philosophy
Es Raco is not a hotel with a spa. It is a personal transformation retreat with medical certification. Every element — from Mallorcan sandstone and lime to Slow Food — reinforces a coherent narrative.
3. Distribution Without Surrender
Design Hotels / Marriott Bonvoy gives access to 160M+ loyalty members and global reservations, without ceding ownership, brand, or management.
4. Sustainability as DNA, Not Marketing
Geothermal + solar energy, reed-bed water treatment, not a single tree cut, 100% natural materials, ecological cleaning, corn fibre packaging.
03 Proposed Model: Tosalet as Physical Platform
5 Value LayersEs Raco proves that a founder-led retreat can reach the highest segment of the global market. But Es Raco is a hotel. Tosalet can be something more: a physical platform with multiple layers of value.
| Layer | Concept | Detail |
|---|---|---|
| 1. Health & Wellness | Core | Integrated Mediterranean wellness: hydrotherapy, km0 nutrition, movement programmes. Not "Asian zen" but "Mediterranean wellbeing" — sun, sea, land, food, community. |
| 2. Membership & Community | Engine | International private club. Access to facilities, curated events, contact network, cross-benefits with JB ecosystem. The 27-year JB community is the launch asset — Es Raco had nothing comparable. |
| 3. Creative Hub & Atelier | Differentiator | Exhibition space, artisan workshops, creative residencies, JB design showroom. Active curatorial programme. |
| 4. Hospitality (Stays) | Revenue | JB-designed residences à la The Stay. Casitas/suites model with JBG interior DNA. Units as investment (fractional ownership or managed buy-to-let). |
| 5. Gastronomy & Territory | Anchor | Restaurant/bar with Slow Food philosophy, local produce, Marina Alta connections. A gastronomic destination, not a hotel restaurant. |
04 Competitive Advantages: Tosalet vs. Es Raco
What Tosalet Has That Es Raco Does Not
| Complete business ecosystem | Es Raco is isolated. Tosalet is the physical nucleus of an ecosystem already generating revenue. |
| Pre-existing community | JBG has an international client network accumulated over 27 years. Es Raco built from zero. |
| Multiple revenue streams | Membership + stays + design + events + F&B vs. hospitality alone. |
| 12-month operation | Permanent international resident community vs. seasonal tourism. |
| Platform effect | Every new service increases value for all members. Network effects vs. hotel logic. |
Gaps Tosalet Must Build
| Gap | Mitigation |
|---|---|
| Territorial scale (200ha) | Compensation: intensive design, intimacy, connection with surrounding territory. |
| Medical certification | If health/longevity positioning, need certified medical structure or partnership. |
| Full gastronomic integration | Decide: produce or curate (partner with Marina Alta farms/vineyards). |
05 Capital Structure Considerations
Es Raco was self-financed. Tosalet will require a more sophisticated structure, aligned with the capital profile JBG seeks: patient, aesthetically sensitive, without short-term pressure.
| Structure | Description | Rationale |
|---|---|---|
| Core SPV | Jessica & Jean as majority partners and creative directors | Preserves creative control. Validates founder-operator thesis. |
| Strategic partners (2-3) | Patient capital, international networks, aesthetic sensitivity | Brings reach and credibility without diluting vision. |
| Founding membership layer | Key ecosystem clients as micro-investors with exclusive benefits | Converts demand into early capital. Aligns community with project. |
| EY Parthenon validation | Independent financial and commercial due diligence | Provides institutional credibility for the full capital stack. |
06 Recommended Next Steps
| # | Step | Detail |
|---|---|---|
| 01 | Internal validation | Jessica and Jean review and define which layers to prioritise. Not everything needs Phase 1. |
| 02 | Visit Es Raco d'Arta | Direct product experience. Contact with Esteva or Danus. Not to copy — to calibrate. |
| 03 | Tosalet Concept v1.0 | 10-page document: value layers, positioning, design DNA, member profile, basic economic model. |
| 04 | Work with EY Parthenon | Align financial structure. Validate viability, investment sizing, return scenarios. |
| 05 | Identify strategic partners | Max 3 profiles: lifestyle-sensitive investor, wellness operator, gastronomic partner. |
| 06 | Founding membership soft-launch | Test concept with 20-30 key ecosystem clients before open market. Measure willingness to pay. |
07 Closing Note
Es Raco d'Arta is proof that two people with vision, craft, and passion for a territory can create a world-class asset without a hotel chain, an investment fund, or an external brand. They did it with stone, lime, and patience.
Jessica and Jean have all of that — and they also have something that Esteva and Danus did not: a business ecosystem built over 27 years, an international community of clients who already trust the brand, and a platform vision that transcends the concept of hospitality.
"Tosalet does not need to be Es Raco. It needs to be the purest physical expression of what Jessica Bataille Group already is: an ecosystem where design, community, wellbeing, and territory amplify each other. That does not exist on the Costa Blanca. That does not exist in Spain. And there is a market for it."
BE LOCAL — Mediterranean Platform with International Standards
Risk Assessment
Due diligence summary with traffic-light rating
| Dimension | Rating | Assessment |
|---|---|---|
| Market Opportunity | Very Strong | Zero direct competitors. 47% international population. €10.6B annual tourist spend in province. |
| Demographic Fit | Very Strong | British (16%), Dutch (3.3% growing fast), Belgian, French — all familiar with club culture. |
| Pricing Position | Strong | Mid-premium (€2,500) competitive vs Soho House (€2,800) with lifestyle advantages. |
| Design Hotels Fit | Strong | 6/7 criteria met. Requires accommodation component (8-15 keys min). |
| Trend Alignment | Very Strong | Wellness, F&B, lifestyle, real estate tie-in — aligned with all megatrends. |
| Seasonality | Moderate | Population ×3 in summer. Mild winters but lower activity. Mitigate with year-round wellness. |
| Regulatory | Moderate | Hospitality licenses, Javea urban planning, regional regulation. Legal due diligence needed. |
| Execution | Moderate | First concept of its kind in the area. No local benchmarks. Requires market education. |
| Competition (future) | Low-Med | First-mover advantage. But success will attract imitators within 2-3 years. |